Ulta Beauty

21 Days of Beauty | Art Direction | Article Design
Photography by Robbie Sokolowsky

If you believe every piece of beauty advice you hear, then every spring, you’d throw out your old routine and trade all your favorite winter products for special new moisturizer and pastel eyeshadows and lipstick that looks like a flower. But in reality, most beauty-lovers play a subtler game: shopping around for their favorite new products to add to their routine, playing with trends while staying true to their personal style. We showed our audience the best ways to dabble in spring trends their way, all thanks to must-have items Ulta Beauty’s 21 Days of Beauty Sale.